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Schema.org Checker

AI shopping agents rely on schema.org markup to understand your products. Without it, they're guessing. Our checker verifies your Product, Offer, and Review markup against what AI agents actually need.

Enter a product page URL to check its schema.org markup

Product Markup

We check for essential Product schema fields: name, description, image, brand, SKU, and category — the foundation AI agents need.

Offer Data

Price, currency, availability, URL, and seller information — the Offer schema that lets AI agents compare your products against competitors.

Reviews & Ratings

AggregateRating and individual Review markup helps AI agents assess product quality and build consumer confidence in recommendations.

Why Schema Matters for AI Shopping

When an AI agent visits your product page, it doesn't read the page like a human. It looks for JSON-LD structured data. Products without schema are essentially invisible to AI shopping carousels.

Without Schema

AI agents guess at product details from page text. Prices may be wrong, availability unknown, and reviews invisible. Your products get low confidence scores and fewer recommendations.

With Schema

AI agents confidently recommend your products with accurate pricing, real-time availability, and verified reviews. Your products earn top placement in AI shopping results.

What Happens Without Schema

Products without structured data may still appear in AI results, but with lower confidence. AI agents can't verify prices, check availability, or extract reviews — so they're less likely to recommend you over a competitor with proper markup.

FAQ

Frequently asked questions

What is schema.org Product markup?

Schema.org Product markup is JSON-LD structured data that describes your products in a format AI shopping agents can understand. It includes fields like name, description, price, availability, images, brand, and reviews.

Why do AI shopping agents need schema.org?

AI agents like ChatGPT Shopping, Google AI Mode, and Perplexity rely on structured data to accurately understand product details. Without schema.org markup, they have to guess from page text, leading to errors and lower confidence in recommendations.

How do I add schema.org to my product pages?

Most e-commerce platforms generate schema.org automatically. Shopify includes basic Product schema by default. For WooCommerce, use plugins like Yoast SEO or Rank Math. You can also add JSON-LD manually in your page template's head section.

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